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East Lake Foundation Partners with MoZeus Worldwide for Event Engagement and Data Collection

The East Lake Foundation has partnered with Atlanta-based agency MoZeus Worldwide to support its electronic data collection initiatives at the TOUR Championship by Coca-Cola (September 22-25, 2016) and upcoming Masters tournament viewing party, Brew Masters (April 9, 2016), both benefitting the East lake Foundation and The First Tee of East Lake.

MoZeus will provide the technology for the data collection and the East Lake Foundation will leverage MoZeus’ photo green screen activation to provide participants a one-of-a-kind event experience. As part of the experience, participants will have the opportunity to take their picture on East Lake Golf Club’s historic #9 hole, which will be the finishing hole of the TOUR Championship by Coca-Cola.

“We are thrilled to partner with MoZeus to increase engagement at our events while capturing data that can help us better connect with our event participants and supporters,” said Danny Shoy, Jr., president of the East Lake Foundation.

Charles Jones, Co-Founder and COO at MoZeus added, “We’re very excited to be partnering with one of the most successful foundations in the country.  What they’ve done to help the surrounding community is amazing.  We’re honored to be a part of this great event and help the East Lake Foundation.”

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About the East Lake Foundation

Founded in 1995 by developer and philanthropist Tom Cousins, the East Lake Foundation collaborates with public and private organizations to provide tools that enable Atlanta’s East Lake residents to build a better future through its holistic model for community revitalization. The East Lake model includes cradle-to-college education at Charles R. Drew Charter School and its early learning partners, mixed-income housing at The Villages of East Lake and community wellness through programs including The First Tee® of East Lake, the Resident and Community Support Program, Start ME: East Lake micro-entrepreneur program and East Lake Healthy Connections. This approach to building a strong community not only helps break the intergenerational cycle of poverty, but creates a place where people of all ages and incomes choose to live. East Lake has become a national model for holistic community redevelopment across the country through Purpose Built Communities. For more information, please visit www.eastlakefoundation.org.

About MoZeus

MoZeus Worldwide, a global leader in marketing solutions and experiential technologies, is pleased to announce new technology tied to lead generation software. To date, MoZeus has collected more than 1 billion data points and 50+ million unique leads on the SMART Activator platform. Notable clients and properties that utilize MoZeus include Toyota, Lexus, Scion, Nissan, Country Financial, Ford, Verizon, Coca-Cola, Comcast, AT&T, Beam Global, Cover Girl, Harley Davidson, Taylor Swift and Pink, among many others. For more information on MoZeus Worldwide or to learn more about the SMART Activator platform, please visit www.mozeus.com or call 1-888-YMOZEUS (966-9387).

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