In collaboration, The Golf Channel, East Lake Golf Club, and the East Lake Foundation host The East Lake Cup – an exciting three-day collegiate tournament showcasing the elite four teams from the men’s and women’s NCAA Championships. Taking place at the prestigious East Lake Golf Club, this event will be broadcasted live on The Golf Channel, offering a captivating showcase of talent and competition.
Modeled after the NCAA Golf Championships, the format for the East Lake Cup consists of an opening round of stroke play to crown an individual male and female champion and determine seeding for the following two days of match play competition. East Lake Cup’s celebratory kick-off event, Party on the Green, is scheduled for October 26, 2024.
The Annual Tom Cousins award will also be presented at this year’s event. The honor, named after East Lake Foundation founder and philanthropist Tom Cousins, recognizes collegiate golfers – one male and one female – best representing the values of the award: excelling in academics and engagement in the community.